Who brought the Bohemian style into the spotlight?

Bohemian style emerged in the 1700s as a means to embrace a minimalist way of life. Today, it serves as a vibrant expression of individuality. Often marked by earthy tones accented with bold colors, flowing fabrics, eclectic patterns, floral elements, and a variety of accessories, the boho chic aesthetic invites people to defy societal norms and embrace a more unconventional lifestyle.

Bohemian style—often referred to as boho fashion or boho chic—is characterized by its creative, relaxed, free-spirited, and unconventional vibe. This alternative fashion trend gained popularity in the 1960s and 1970s, primarily through the influence of the hippie movement.